Cadillac unveils new design concept

Escala features a new and evolved face of Cadillac design that will begin appearing on production models soon.

1 August 22, 2016

Cadillac has debuted the next generation of vehicle design. The automaker is previewing its latest design and technical ideas with the Escala Concept.

Cadillac Escala

The Escala Concept introduces the next evolution of Cadillac design.

The Escala vehicle is a large 4-door sedan  featuring an expansive liftback design emphasizing the car’s considerable scale and versatility. At 210.5 inches in overall length, Escala is roughly 6 inches longer than today’s CT6.

“Escala is a concept with two clear objectives,” said Johan de Nysschen, president of Global Cadillac. “First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium.”

The vehicle features a new and evolved face of Cadillac design that will begin appearing on production models soon.

The automaker boasts that it has included organic light emitting diode (OLED) lighting elements, which are thinner and set deep within the fascia, creating a sinister look, day and night, a three-dimensional precision pattern in the grille design and 22-inch wheels with two layers of spokes.

“My brief to the designers was to create a car you desperately want to drive, and also one in which you want to be driven,” says Andrew Smith, executive director of Cadillac Global Design. “So rather than a single design, this interior consists of two themes. It was an opportunity for our designers to break the rules a little bit, exactly what Cadillac should do from time to time.”

Escala was designed for connectivity and control, providing a prototype for the user experience in development for future production models. The system features a central control module that enables the driver to execute tactile commands across the spectrum of connectivity functions, in addition to voice and gesture control technology.

The Escala Concept includes RWD-centric large luxury car architecture, featuring an advanced body structures, which debuted on the new CT6. The mixed-material construction enables unprecedented agility and efficiency.

Escala uses a new 4.2-liter twin-turbo V-8 engine, a prototype of a new system in development for future Cadillac models. The advanced engine utilizes Active Fuel Management technology, enabling fuel-saving 4-cylinder operation.

1 Comment » for Cadillac unveils new design concept
  1. Thomas Shering says:

    Typical Jag with caddy emblem.

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