PR electronics signs exclusive distributor agreement with WIKA Canada

Signal conditioning specialist PR electronics seeks to strengthen its position in North America by teaming up with WIKA Instruments Ltd. to offer its signal conditioning products to all parts of Canada.

0 April 8, 2015

The agreement takes effect immediately and gives WIKA Canada exclusive distributorship of the PR electronics products in all of Canada.

Being the world leader in pressure, temperature and level measurement instrumentation and addressing PR electronics’ key industries, ex. oil and gas, chemical manufacturing and water and wastewater, WIKA is the perfect match for PR electronics’ innovative signal conditioning products. Joshua Hall, regional sales director, Americas at PR electronics comments: “PR electronics sees the partnership with WIKA Instruments Ltd. as one that will allow us to better serve our Canadian customers with more frequent and local support.

“WIKA Instruments Ltd. has six sales offices and six service centres throughout Canada. WIKA’s presence in the field and focus on our key industries makes this a perfect match.”
With local inventory and PR electronics product specialists nearby in all of Canada, the new agreement will benefit Canadian customers in terms of fast delivery time and local support.

The new agreement enables WIKA to strengthen their portfolio with a proven brand that fits perfectly with the industries within which they operate.

Colin Brook, president at WIKA Instruments Ltd. says: “In our industry, it’s a unique opportunity for WIKA Instruments Ltd. to partner with a great company like PR electronics.

“Canadian customers will now benefit from this partnership with unique instrument solutions using device electronics and measurement.”

The distributorship with WIKA Canada is part of an ambitious growth strategy for the entire North American region. In addition to the Canadian agreement, PR electronics has just recently added two new American representatives to the existing network of seven sales offices and partners in USA. Joshua Hall explains:

“PR electronics’ key strategy will continue to be servicing our customer directly in our local markets by maximizing our coverage in California, Chicagoland, and the tri-state area around New York. To supplement those efforts, the company is also establishing dedicated partners throughout the rest of North America.”

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