Baldor Electric rebrands as ABB
Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing material.
ABB will integrate the Baldor Electric Company name into its global ABB brand.
Beginning March 1, 2018, Baldor Electric Company, a member of the ABB group for more than seven years, will be known as ABB.
“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, President of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor.
As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products.
The organization will continue to support ABB’s entire U.S. motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services.
Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders.
In addition to having access to the same local manufacturing, inventory and customer service, customers will also be able to rely on global support, ABB Ability digital technology and more than 130 years of ABB innovation.