Design Engineering

Mazda shows off two new concept models


General Automotive concept cars Mazda

The Mazda KAI CONCEPT and the Mazda VISION COUPE usher in a new era of innovation and "minimalist" design for the Japanese automaker.

Mazda unveiled two concept models, the Mazda KAI CONCEPT and the Mazda VISION COUPE, furthering their vision of a “new elegance” based on Japanese aesthetic sensibilities.

Mazda KAI CONCEPT compact hatchback

Mazda KAI CONCEPT compact hatchback.

The Mazda KAI CONCEPT compact hatchback features the next-generation SKYACTIV-X gasoline engine, SKYACTIV-Vehicle Architecture and a more mature expression of the KODO design language.

The innovations include redesigned seats that keep the pelvis upright to maintain the spine’s natural “S” curve, a body with multi-directional ring structures to transmit inputs without delay, a chassis structure with each part interacting to smoothly control energy transfer to the sprung mass, and NVH performance optimized based on vibration energy characteristics and the mechanisms by which humans perceive sound.

The interior design offers drivers and passengers a minimalist vision with a natural-feeling environment without feeling overly restrictive.


The automaker paid significant attention to refining driving performance to produced a dramatically quieter, more comfortable ride and an enhanced performance feel. The KAI CONCEPT features muscular, solid proportions and its form is brought to life by a delicate flow of reflections over the body sides.

Mazda Vision Coupe


The second concept vehicle is the VISION COUPE featuring a more mature expression of KODO to achieve more elegant and premium styling.

The exterior features a “one motion” form that presents a sense of speed and the interior combines three-dimensional depth with a strong longitudinal axis to create a relaxed space that maintains a sense of speed.


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