Inject a Little Green Design

In fact, such Earth-friendly biocomposites, Hunnicutt says, are the fastest-growing segment of the plastics industry. However, market research firm Principia Partners estimates that they have only penetrated four percent of their addressable market potential to replace wood, vinyl, reinforced plastics, concrete or aluminum.

“People want recycled material but don’t want more expense,” he says, but cost doesn’t seem to be what’s holding people back. According to JER, their material costs 30 to 40 percent less than its plastic counterparts.

JER offers its compounds in pellet and sheeting form. The JERtech custom-formulated raw pellets can be extruded, injection molded, rotational molded or thermoformed as a direct substitute for plastic. According to Principia, it’s relatively simple for injection molders to switch from traditional plastic. Hunnicutt adds that users find the wood flecks give each product its own fingerprint. “People are attracted because it gives them an unusual product.”

With virtually unlimited applications, a growing demand for environmentally friendly alternatives and a barely penetrated market, he says JER benefits from tremendous commercial opportunities.
www.jerenvirotech.com
www.sprigtoys.com